Cash Flow Analysis and Other Factors

Opportunity Costs


Opportunity cost is the value of any activity measured against the value of the next best alternative forgone (that is not chosen). In other words, it is the sacrifice of the second-best choice available to someone or a group that has picked among several mutually exclusive choices.

Alternative Choices: \Choosing one alternative means another is foregone.


Economic Concept

Opportunity cost is a key concept in economics; it relates the scarcity of resources to the mutually exclusive nature of choice. The notion of opportunity cost plays a crucial role in ensuring that scarce resources are allocated efficiently. Thus, opportunity costs are not restricted to monetary or financial costs: the real cost of output forgone, lost time, pleasure, or any other benefit that provides utility is also considered implicit. Or opportunity costs.

In the context of cash flow analysis, opportunity cost can be considered a cash flow that could be generated from assets the organization already owns if they are not used for the project in question. There is always a trade-off between making decisions on the allocation of assets.


Assessing Opportunity Cost

Opportunity cost is assessed not only in monetary or material terms but also in terms of anything of value to the decision-maker.

For example, a person who desires to watch each of two television programs being broadcast simultaneously but cannot record one can only watch one of the desired programs. Therefore, the opportunity cost of watching an NFL football game could be not enjoying the college football game or vice versa.


Examples

In a restaurant, the opportunity cost of eating steak could be trying the salmon. The opportunity cost of ordering both meals could be twofold: the extra $20 to buy the second meal and the diner's reputation with peers, as the diner may be considered greedy or extravagant for ordering two meals. A family might use a short vacation to visit Disneyland rather than do household improvement work. The opportunity cost of having happier children could, therefore, be a remodeled bathroom.

In a job situation, a person could either run their bakery or work as an employee for a restaurant. There are explicit costs on the line, such as the capital necessary to start a business, purchasing all the inputs, and so forth. However, there are possible implicit benefits, such as autonomy and freedom to be "your boss," and implicit costs, such as the stress of running your own business. Suppose the individual chooses to run their bakery. In that case, their opportunity costs are the salary that the restaurant would have paid and the smaller burden of responsibility as an employee instead of an owner.

Key Points

  • Opportunity cost can be seen as the second-best choice available to an economic actor.

  • Opportunity cost can be measured monetarily, or more subjectively in terms of pleasure or utility.

  • Opportunity cost shows not only that resources are scarce, but also that economic choices are limited.

Terms

  • Implicit Costs – the opportunity cost equal to what a firm must give up in order to use factors which it neither purchases nor hires.

  • Explicit Costs – a direct payment made to others in the course of running a business, such as wage, rent and materials