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Understanding Business-Level Strategy through "Generic Strategies"

Learning Objectives

  1. Understand the four primary generic strategies.
  2. Know the two dimensions that are critical to defining business-level strategy.
  3. Know the limitations of generic strategies.

Source: Saylor Academy, https://saylordotorg.github.io/text_mastering-strategic-management/s09-01-understanding-business-level-s.html
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