The Art, Science, and Craft of Decision-Making

Organizational Background

In a written plan information may appear in a separate section, an appendix, or may be omitted all together depending on the nature of the plan. If the plan is directed at people outside of the company, a brief synopsis may appear in the executive summary. This will be supplemented with a more detailed discussion elsewhere in the plan.

Mission Statement and business model

To create a quality, online learning experience for students through an interactive learning environment. - As an example.

For a commercial organization, the business model sums up also how the business or project will satisfy customers and bring profitability

Current Status

• Number of Employees
• Annual sales figures
• Key product lines
• Location of facilities
• Current stage of development (start-ups)
• Corporate structure (options are):
  • Sole proprietors
  • Partnership
  • Joint Venture
  • Publicly traded corporation
  • Corporation|Private corporation
  • Limited liability company
  • Public utility
  • Non-profit organization
• Names of the majority investor, if any
  
  

History

• Founding date
• Major successes
• Strategically valuable learning experiences
  
  

Management Team

• Board members
• Owners
• Senior managers
• Managing partners
• Head scientists and researchers