Electronic Commerce Technology

Introduction

In the first chapter, we argued that organizations need to make a metamorphosis. They have to abandon existing business practices to create new ways of interacting with stakeholders. This chapter will provide you with the wherewithal to understand the technology that enables an organization to make this transformation.

Source: Richard T. Watson, Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan, https://s3.amazonaws.com/saylordotorg-resources/wwwresources/site/wp-content/uploads/2013/04/ElectronicCommerce.pdf
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