Introduction to Competitive Advantage in Information Systems

Where Does Data Come From?

Learning Objectives

  1. Understand various internal and external sources for enterprise data.
  2. Recognize the function and role of data aggregators, the potential for leveraging third-party data, the strategic implications of relying on externally purchased data, and key issues associated with aggregators and firms that leverage externally sourced data.

Organizations can pull together data from a variety of sources. While the examples that follow aren't meant to be an encyclopedic listing of possibilities, they will give you a sense of the diversity of options available for data gathering.