Introduction to Competitive Advantage in Information Systems
Where Does Data Come From?
Learning Objectives
- Understand various internal and external sources for enterprise data.
- Recognize the function and role of data aggregators, the potential for leveraging third-party data, the strategic implications of relying on externally purchased data, and key issues associated with aggregators and firms that leverage externally sourced data.
Organizations can pull together data from a variety of sources. While the examples that follow aren't meant to be an encyclopedic listing of possibilities, they will give you a sense of the diversity of options available for data gathering.