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Interacting with Your Customers

  • Because customers are vital to a business, successful companies practice customer-relationship management – retaining good customers by keeping information on current customers, to foster and maintain strong ongoing relationships.
  • Companies that ask customers if they can contact them are engaged in permission marketing.
  • Mass marketing is the practice of sending out messages to a vast audience of anonymous people.
  • TV advertising is a form of interruption marketing that interrupts people to get their attention (with the hope they will listen to the ad).
  • Social media marketing is the practice of including social media as part of a company's marketing program.
  • Advantages of social media marketing include the following:
    • Create brand awareness
    • Engage customers and potential customers in two-way conversations
    • Build brand loyalty
    • Offer and publicize incentives
    • Gather feedback on products and marketing initiatives
    • Have customers spread the word about products and marketing initiatives
    • Use low-cost marketing opportunities
  • A challenge of social media marketing is that it can be very time consuming to stay in touch with your customers and potential customers.