Strategic Planning
Discussion Questions and Activities
Discussion Questions
- Explain how a marketing objective differs from a marketing strategy. How are they related?
- Explain how an organization like McDonald's can use licensing to create value for the brand.
- How has PepsiCo employed a product development strategy?
- Discuss how conducting a SWOT (strengths, weaknesses, opportunities,
threats) analysis helps a firm (or an individual) develop its strategic
plan.
- Describe the value propositions the social networking sites YouTube and Facebook offer Web users.