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Creating Offerings

What Composes an Offering?

REVIEW QUESTIONS

  1. How do the product-dominant and service-dominant approaches to marketing differ?
  2. Do "product-dominant" and "product-oriented" mean the same thing?
  3. What is the difference between a technology platform and a product line?
  4. Does a product line have to be built on one technology platform?
  5. What is the difference between product depth and product breadth?