Using Supply Chains to Create Value for Customers

DISCUSSION QUESTIONS

1. Why do marketing professionals care about and participate in supply chain decisions?
2. What criteria do you think companies look at when evaluating the performance of their supply chain partners? Make a list of them.
3. Is the electronic delivery of products always better? To what extent does it depend on the customer?
4. Discuss the supply chain for education at your college. What elements does it consist of? What aspects of its delivery could be improved opinion? What sort of alternate sourcing and delivery methods might be used? Can education be warehoused? How?