Advertising

KEY TAKEAWAY

As the media landscape changes, marketers may change the type of promotions they use in order to reach their target markets. With changing technology and social media (e.g., Facebook), less money is being budgeted for traditional media such as magazines and more money is budgeted for "non-traditional media". Regardless of the type of media used, marketers use integrated marketing communications (IMC) to deliver one consistent message to buyers.