Media and Public Relations

Campaign scripts

Ukraine Economic Reform Television Infomercial Scripts

Broadcast on National Government and Independent Channels

Format: Cinema veritae (i.e., shakey camera, quick edits)
Running time: 30-seconds

• Old-timer playing chess in park: I may not understand much about economics, but there are some things I know for sure: bad times can get better; important things are worth working for; everything we do matters; and once in awhile, good things do happen.
  [Voice-over: Economic Reform – the time is now!]
  
  
• Farmer standing in wheat field: Economic issues leave me very confused. But I do understand farming. I know that you plant seeds, work each day, and wait through the rains, finally the harvest will come. Isn't that what economic reform means?
  [Voice-over: Economic reform – the time is now!]
  
  
• Ani Lorak/Ukrainian Pop Star in recording studio: I don't know much about economics, but I have learned through my music that if you dream, and work hard, dreams sometimes do come true.
  [Music sample / Voice-over: Economic reform – the time is now!]
  
  
• Middle-income, private industrial manager working in plant: Who's got time to talk about economic reforms? I'm busy every day trying to make a success of my business. I employ people and pay their salaries. Every month we become even busier. Isn't that what economic reform means?
  [Voice-over: Economic reform – the time is now!]
  
  
• Success-story montage (from television program success-story archives): Business is finding success in our Ukraine. Providing more choices for shoppers. Providing jobs. Providing regular salaries. It takes hard work to make a better future. So let's get busy.
  [Voice-over: Economic Reform – the time is now!]

by Steven R. Van Hook
1997