The Marketing Plan

DISCUSSION QUESTIONS

1. In addition to CMOs, why do you believe so many other employees participate in marketing planning?
2. What is the most important part of a marketing plan? Why? What is the least important? Why?
3. Why doesn't the execution of a marketing plan necessarily follow the same order as the plan itself?
4. What is the most important part of a marketing audit? Why? What is the least important part? Why?