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Email and Mobile Direct Marketing

Learning Objectives

In this chapter, you will learn:

  • The basics of email strategy.
  • How to structure and design an effective marketing email.
  • How to plan and execute a successful direct marketing campaign using email.
  • Techniques for measuring and optimising your email campaigns.
  • How mobile can tie into and enhance your direct marketing campaigns.

Source: Rob Stokes, https://biz.libretexts.org/Bookshelves/Marketing/Book%3A_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes)/18%3A_Direct_marketing_-_email_and_mobile
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