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Foreign Retailers

Chapter Overview

Pop-up retailing is a form of temporal business operation that is embraced by many, from global luxury brands and multinational big box retailers to internet pure-players to micro main street mom-and-pop shops. While some pop-up shops are part of big budget campaigns for brands, others are leveraged as gateways to new business ventures. Regardless of the business size, financial planning, as part of a comprehensive business plan, is one of the most important steps for successful business operations. This chapter will cover topics related to budget and finance for pop-up retail operations.

Learning Objectives

Upon completion of the chapter, readers will be able to:

  • Identify the costs and expenses involved in the set-up, operation and take-down of a pop-up shop.
  • Choose financing options that are best suited for a pop-up retail operation.
  • Discuss how a pop-up shop can be a low cost/ low risk venture for retailers.
  • Develop strategies for using a pop-up as a targeted big budget campaign for brands.
  • Identify the costs and expenses involved in the set-up, operation and take-down of a pop-up shop.
  • Choose financing options that are best suited for a pop-up retail operation.
  • Discuss how a pop-up shop can be a low cost/ low risk venture for retailers.
  • Develop strategies for using a pop-up as a targeted big budget campaign for brands.

Setting the Context

The following video helps to offer some context to basic budget planning and considerations for running a series of pop-up shops.

In this scenario, a sportswear manufacturer and wholesaler is planning to run its own retail operations in shopping malls. Before launching permanent operations, they are interested in testing the water by running a series of pop-ups in collaboration with some sports event organizers, as well as running a standalone pop-up in a shopping mall that happens to have a short-term lease available.



Source: Ryerson University, https://pressbooks.library.ryerson.ca/popup/chapter/chapter-12-budget-and-finance/
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