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Objectives and Strategies

2.3 Developing Organizational Objectives and Formulating Strategies

Learning Objectives

  1. Explain how companies develop the objectives driving their strategies.
  2. Describe the different types of product strategies and market entry strategies that companies pursue.


Source: University of Minnesota, https://open.lib.umn.edu/principlesmarketing/chapter/2-3-developing-organizational-objectives-and-formulating-strategies/
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