Raising Brand Awareness Through Internet Marketing Tools

Abstract

This article analyzes the opinions of different authors on raising brand awareness. It also describes and analyzes the concept of internet marketing and its implementation. The article provides analysis investigation of the most urgent and the most effective online marketing tools in developing brand awareness. The article analyzes websites, internet advertising, social networks, and search engine optimization.

Keywords: brand, brand awareness, internet, advertising, internet marketing

Source: Margarita Isoraite, https://www.redalyc.org/pdf/4495/449545793004.pdf
This work is licensed under a Creative Commons Attribution 3.0 License.