Motivation and Values
Site: | Saylor Academy |
Course: | BUS652: Creativity and Ideation in Entrepreneurship |
Book: | Motivation and Values |
Printed by: | Guest user |
Date: | Friday, 4 April 2025, 11:16 AM |
Description

Defining Values and Setting Goals
An important factor in choosing a business idea to move forward with is alignment with your personal goals and values. Review this resource to help you define your goals and values.
Questions to consider:
- What beliefs help shape your decision-making and goals?
- How do you set manageable goals that will help you stay on track?

"In every single thing you do, you are choosing a direction. Your life is a product of choices".
- Dr. Kathleen Hall, CEO of the Stress Institute and Mindful Living Network
A recent high school graduate, Mateo was considering his options for the future. He knew he wanted to go to college, but he wasn't quite sure what he would study. At a family picnic to celebrate his graduation, he talked about his indecision with his two uncles. One uncle, his Uncle Nico, told him that his best bet was to find out what types of jobs would be hiring in a couple years at high enough salary for Mateo to afford to live however he desired. His other uncle, who rarely agreed with Uncle Nico, nodded and said, "Hey, that's one way to look at it, but don't you want to enjoy what you do every day regardless of how much money you make? You should do whatever interests you. After all, don't they say that if you love what you do, you'll never work a day in your life?"
Mateo appreciated the advice of his uncles and realized that they might both be right. He wanted to do something that interested him, but he also wanted to be employable and to make money. Clarifying his interests and recognizing his values would be key to helping Mateo decide his path.
Values
Values are the basic beliefs that guide our thinking and actions. Whether we are consciously aware of them or not, values influence both our attitudes and our actions. They help us determine what is important and what makes us happy. It is important to think about and reflect on your values, especially as you make decisions.
Activity
Determining Your Values
To begin to identify some of your personal values, consider the examples listed below. As a first step, select the five that you find most important, that bring you the greatest happiness, or that make you feel the most proud. Then, rank those five values in order of importance. Feel encouraged to write in other options that are relevant to you.
Achievement | Efficiency | Hard Work | Positivity |
Adventure | Empathy | Health | Security |
Ambition | Equality | Honesty | Selflessness |
Balance | Excellence | Honor | Service |
Belonging | Exploration | Humility | Simplicity |
Calm | Fairness | Independence | Spontaneity |
Challenge | Faith | Intelligence | Stability |
Commitment | Family | Joy | Strength |
Community | Fitness | Justice | Success |
Competition | Flexibility | Love | Trustworthiness |
Contribution | Freedom | Loyalty | Understanding |
Control | Friends | Making a Difference | Uniqueness |
Creativity | Fun | Merit | |
Curiosity | Generosity | Openness | |
Dependability | Growth | Originality | |
Diversity | Happiness | Perfection |
Another way to recognize the important influence of values is to consider if you have ever made a decision that you later regretted. Did you reflect on your values prior to making that choice? Sometimes others ask us to do things that are inconsistent with our values. Knowing what you value and making plans accordingly is an important effort to help you stay on track toward your goals.
Analysis Question
Recall a decision that you have recently made (for example, a smaller decision about how to spend your Saturday, or maybe a larger decision about where to apply for part-time work). Did the values you identified through this exercise influence that decision? If so, how?

Goals and Planning
Have you ever put together a jigsaw puzzle? Many people start by looking for the edge and corner pieces to assemble the border. Some will then group pieces with similar colors, while others just try to fit in new pieces as they pick them up. Regardless of strategy, a jigsaw puzzle is most easily solved when people have a picture to reference. When you know what the picture should look like, you can gauge your progress and avoid making mistakes. If you were to put a puzzle together facedown (cardboard side up, rather than picture side up), you could still connect the pieces, but it would take you much longer to understand how it should fit together. Your attempts, beyond the border, would be mostly by trial and error. Pursuing anything without goals and a plan is like putting together an upside-down puzzle. You can still finish, or get to where you're meant to be, but it will take you much longer to determine your steps along the way.
In Chapter 3, you learned about the SMART goal method for setting actionable goals, or goals that are planned and stated with enough clarity for the goal-setter to take realistic action toward meeting those goals. SMART goals help you focus on your priorities and manage your time while also providing a means of organizing your thinking and actions into manageable steps. Long- and short-term goals help to connect the action steps.
Long-Term Goals
Long-term goals are future goals that often take years to complete. An example of a long-term goal might be to complete a bachelor of arts degree within four years. Another example might be purchasing a home or running a marathon. While this chapter focuses on academic and career planning, long-term goals are not exclusive to these areas of your life. You might set long-term goals related to fitness, wellness, spirituality, and relationships, among many others. When you set a long-term goal in any aspect of your life, you are demonstrating a commitment to dedicate time and effort toward making progress in that area. Because of this commitment, it is important that your long-term goals are aligned with your values.
Short-Term Goals
Setting short-term goals helps you consider the necessary steps you'll need to take, but it also helps to chunk a larger effort into smaller, more manageable tasks. Even when your long-term goals are SMART, it's easier to stay focused and you'll become less overwhelmed in the process of completing short-term goals.
You might assume that short-term and long-term goals are different goals that vary in the length of time they take to complete. Given this assumption, you might give the example of a long-term goal of learning how to create an app and a short-term goal of remembering to pay your cell phone bill this weekend. These are valid goals, but they don't exactly demonstrate the intention of short- and long-term goals for the purposes of effective planning.
Instead of just being bound by the difference of time, short-term goals are the action steps that take less time to complete than a long-term goal, but that help you work toward your long-term goals. To determine your best degree option, it might make sense to do some research to determine what kind of career you're most interested in pursuing. Or, if you recall that short-term goal of paying your cell phone bill this weekend, perhaps this short-term goal is related to a longer-term goal of learning how to better manage your budgeting and finances.
Setting Long- and Short-Term Goals
Sunil's story provides an example of effective goal setting. While meeting with an academic advisor at his college to discuss his change of major, Sunil was tasked with setting long- and short-term goals aligned with that major. He selected a degree plan in business administration, sharing with his advisor his intention to work in business and hopefully human relations in particular. His advisor discussed with him how he could set short-term goals that would help his progress on that plan. Sunil wondered if he should be as specific as setting short-term goals week by week or for the successful completion of every homework assignment or exam. His advisor shared that he could certainly break his goals down into that level of specificity if it helped him to stay focused, but recommended that he start by outlining how many credits or courses he would hope to complete. Sunil drafted his goals and planned to meet again with his advisor in another week to discuss.
Figure 4.4 Sunil drafted his goals before meeting with his advisor to discuss them.
Sunil worried that his list of short-term goals looked more like a checklist of tasks than anything. His advisor reassured him, sharing that short-term goals can absolutely look like a checklist of tasks because their purpose is to break the long-term goal down into manageable chunks that are easier to focus on and complete. His advisor then recommended that Sunil add to his plan an additional note at the end of every other semester to "check in" with his advisor to make certain that he was on track.
Planning for Adjustments
You will recall from the SMART goals goal-setting model that goals should be both measurable and attainable. Far too often, however, we set goals with the best of intentions but then fail to keep track of our progress or adjust our short-term goals if they're not helping us to progress as quickly as we'd like. When setting goals, the most successful planners also consider when they will evaluate their progress. At that time, perhaps after each short-term goal should have been met, they may reflect on the following:
- Am I meeting my short-term goals as planned?
- If so, celebrate!
- If not, you may want to additionally consider:
- Are my short-term goals still planned across time in a way where they will meet my long-term goals?
- If so, continue on your path.
- If not, reconsider the steps you need to take to meet your long-term goal. If you've gotten off track or if you've learned that other steps must be taken, set new short-term goals with timelines appropriate to each step. You may also want to seek some additional advice from others who have successfully met long-term goals that are similar to your own.
- Are my long-term goals still relevant, or have my values changed since I set my goals?
- If your goals are still relevant to your interests and values, then continue on your path, seeking advice and support as needed to stay on track.
- If your goals are no longer relevant or aligned with your values, give careful consideration to setting new goals.
While departing from your original goals may seem like a failure, taking the time to reflect on goals before you set them aside to develop new ones is a success. Pivoting from a goal to new, better-fitting goal involves increased self-awareness and increased knowledge about the processes surrounding your specific goal (such as the details of a college transfer, for example). With careful reflection and information seeking, your change in plans may even demonstrate learning and increased maturity!
Application
Take a moment to practice setting long- and short-term goals. Your short-term goal should help you progress toward your long-term goal. Include a plan for when and how you will know if you're on track or if you need to adjust your goals to match new priorities.
My Long-Term Goal: |
My Short-Term Goal: |
My Plan for Checking My Progress: |
Keep in mind that values and goals may change over time as you meet new people, your life circumstances change, and you gain more wisdom or self-awareness. In addition to setting goals and tracking your progress, you should also periodically reflect on your goals to ensure their consistency with your values.
Analysis Question
Now that you've set some goals, what is your plan to track your progress on those goals? Can you identify a time you will set aside to intentionally reflect on your progress and whether you need to set any new short-term goals or perhaps adjust your larger plans?
Source: Amy Baldwin, https://openstax.org/books/college-success/pages/4-1-defining-values-and-setting-goals
This work is licensed under a Creative Commons Attribution 4.0 License.
Goal Setting and Motivation
Questions to consider:
- How do I set motivational goals?
- What are SMART goals?
- What's the importance of an action plan?
- How do I keep to my plan?
Motivation often means the difference between success and failure. That applies to school, to specific tasks, and to life in general. One of the most effective ways to keep motivated is to set goals.
Goals can be big or small. A goal can range from I am going to write one extra page tonight, to I am going to work to get an A in this course, all the way to I am going to graduate in the top of my class so I can start my career with a really good position. The great thing about goals is that they can include and influence a number of other things that all work toward a much bigger picture. For example, if your goal is to get an A in a certain course, all the reading, studying, and every assignment you do for that course contributes to the larger goal. You have motivation to do each of those things and to do them well.
Setting goals is something that is frequently talked about, but it is often treated as something abstract. Like time management, goal setting is best done with careful thought and planning. This next section will explain how you can apply tested techniques to goal setting and what the benefits of each can be.
Set Goals That Motivate You
The first thing to know about goal setting is that a goal is a specific end result you desire. If the goal is not something you are really interested in, there is little motivational drive to achieve it. Think back to when you were much younger and some well-meaning adult set a goal for you - something that didn't really appeal to you at all. How motivated were you to achieve the goal? More than likely, if you were successful at all in meeting the goal, it was because you were motivated by earning the approval of someone or receiving a possible reward, or you were concerned with avoiding something adverse that might happen if you did not do what you were told. From an honest perspective in that situation, your real goal was based on something else, not the meeting of the goal set for you. To get the most from the goals you set, make sure they are things that you are interested in achieving.
That is not to say you shouldn't set goals that are supported by other motivations (e.g., If I finish studying by Friday, I can go out on Saturday), but the idea is to be intellectually honest with your goals.
Set SMART Goals
Goals should also be SMART. In this case, the word smart is not only a clever description of the type of goal, but it is also an acronym that stands for Specific, Measurable, Attainable, Relevant, and Time-bound. The reason these are all desirable traits for your goals is because they not only help you plan how to meet the goal, but they can also contribute to your decision-making processes during the planning stage.
What does it mean to create SMART goals?
- Specific - For a goal to be specific, it must be defined enough to actually determine the goal. A goal of get a good job when I graduate is too general. It doesn't define what a good job is. In fact, it doesn't even necessarily include a job in your chosen profession. A more specific goal would be something like be hired as a nurse in a place of employment where it is enjoyable to work and that has room for promotion.
- Measurable - The concept of measurable is one that is often overlooked when setting goals. What this means is that the goal should have clearly defined outcomes that are detailed enough to measure and can be used for planning of how you will achieve the goal. For example, setting a goal of doing well in school is a bit undefined, but making a goal of graduating with a GPA above 3.0 is measurable and something you can work with. If your goal is measurable, you can know ahead of time how many points you will have to earn on a specific assignment to stay in that range or how many points you will need to make up in the next assignment if you do not do as well as you planned.
- Attainable - Attainable or achievable goals means they are reasonable and within your ability to accomplish. While a goal of make an extra one million dollars by the end of the week is something that would be nice to achieve, the odds that you could make that happen in a single week are not very realistic.
- Relevant - For goal setting, relevant means it applies to the situation. In relation to college, a goal of getting a horse to ride is not very relevant, but getting dependable transportation is something that would contribute to your success in school.
- Time-bound - Time-bound means you set a specific time frame to achieve the goal. I will get my paper written by Wednesday is time-bound. You know when you have to meet the goal. I will get my paper written sometime soon does not help you plan how and when you will accomplish the goal.
In the following table you can see some examples of goals that do and do not follow the SMART system. As you read each one, think about what elements make them SMART or how you might change those that are not.
Goal | Is it SMART? | |
---|---|---|
I am going to be rich someday. | No | There is nothing really specific, measurable, or time-bound in this goal. |
I will graduate with my degree, on time. | Yes | The statement calls out specific, measureable, and time-bound details. The other attributes of attainable and relevant are implied. |
I am going to save enough money to buy a newer car by June. | Yes | All SMART attributes are covered in this goal. |
I would like to do well in all my courses next semester. | No | While this is clearly time-bound and meets most of the SMART goal attributes, it is not specific or measurable without defining what “do well” means. |
I am going to start being a nicer person. | No | While most of the SMART attributes are implied, there is nothing really measurable in this goal. |
I will earn at least a 3.0 GPA in all my courses next semester. | Yes | All of the SMART attributes are present in this goal. |
I am going to start being more organized. | No | While most of the SMART attributes are implied, there is nothing really measurable in this goal. |
Application
Try writing two SMART goals - something with a one-week time frame and something that you will accomplish over the next year. Make certain that you include all the appropriate elements - Specific, Measurable, Attainable, Relevant, and Time-bound.
Make an Action Plan
Like anything else, making a step-by-step action plan of how you will attain your goals is the best way to make certain you achieve them. It doesn't matter if it is a smaller goal with immediate results (e.g., finish all your homework due by Friday) or something bigger that takes several years to accomplish (graduate with my degree in the proper amount of time).
The planning techniques you use for time management and achieving goals can be similar. In fact, accurate goal setting is very much a part of time management if you treat the completion of each task as a goal.
What follows is an example of a simple action plan that lists the steps for writing a short paper. You can use something like this or modify it in a way that would better suit your own preferences.
Action Plan
Task | Objective | When |
---|---|---|
Choose topic. | Select something interesting. | Needs to be done by Monday! |
Write outline, look for references. | Create structure of paper and outline each part. | Monday, 6:00 p.m. |
Research references to support outline, look for good quotes. | Strengthen paper and resources. | Tuesday, 6:00 p.m. |
Write paper introduction and first page draft. | Get main ideas and thesis statement down. | Wednesday, 7:00 p.m. |
Write second page and closing draft. | Finish main content and tie it all together. | Thursday, 6:00 p.m. |
Rewrite and polish final draft. | Clean up for grammar, writing style, and effective communication. | Friday, 5:00 p.m. |
Another useful approach to goal setting is to create SMART goals and then write them down. For most people there is a higher level of commitment when we write something down. If you have your goals written out, you can refer to each component of the SMART acronym and make certain you are on track to achieve it.
Stick with It!
As with anything else, the key to reaching goals is to keep at it, keep yourself motivated, and overcome any obstacles along the way. In the following graphic you will find seven methods that highly successful people use to accomplish this.