Understanding Business-Level Strategy through "Generic Strategies"
Completion requirements
Read this section on "generic strategies" and review the video discussing how many companies implement them. Complete the exercises at the end.
Exercises
- What are examples of each generic business-level strategy in the apparel industry?
- What are the limitations of examining firms in terms of generic strategies?
- Create a new framework to examine generic strategies using different dimensions than the two offered by Porter's framework. What does your approach offer that Porter's does not?