SWOT Analysis
Completion requirements
What is SWOT? How is it used in strategic planning? Read this section and do the exercises at the end. SWOT is an essential tool that you can use to analyze an organization's internal and external factors.
4.5 SWOT Analysis
Key Takeaway
- Executives using SWOT analysis compare internal strengths and weaknesses with external opportunities and threats to generate ideas about how their firm might become more successful. Ideas that allow a firm to leverage its strengths, steer clear of or resolve its weaknesses, capitalize on opportunities, and protect itself against threats are particularly helpful.