Completion requirements
Read this section to learn the difference between internal and external forces and how they affect organizations. Attempt the exercises at the end of the section.
EXERCISES
- What are the six dimensions of the environment that are of broad concern when you conduct a PESTEL analysis?
- Which of the PESTEL dimensions do you believe to be most important, and why?
- What are the key dimensions of a firm's microenvironment?
- What are the five forces referred to in the Porter framework?
- Is there a dimension of industry structure that Porter's model appears to omit?