Completion requirements
This chapter provides a comprehensive overview of the process of environmental scanning. It goes in depth by describing different methods used in environmental scanning.
Scanning methods
Issue-focused
Another method takes a specific issue and asks everyone to use the method above to find multi-sourced insight and ideation activities that would help solve the problem, create an opportunity, or reduce a risk. This method improves on the generic company idea scheme by focusing on key issues as they arise resulting in more quick wins, far greater stakeholder engagement, and visible successes.