Measuring and Evaluating Strategic Performance
Completion requirements
Read this section. It suggests that performance can be measured in different ways. Given that, is it possible to measure everything? How are you measured at work?
Glossary
- a performance evaluation technique where the standard for a firm's performance is based on another firm's superior performance.
benchmarking
- the evaluation of firm activities to determine the success of that activity in helping the firm reach its strategic objectives.