Writing for Video and Visuals

Read Chapters 10 and 11 which describe how employers and clients frequently ask PR staff members to write scripts and produce visual and video content to post to their websites, distribute via social media, and incorporate into their marketing campaigns and employee training. To determine the best medium, consider how your audience will access your message: will they see it on their desktop, smartphone, or during a presentation in a large conference room. Will your audience have the bandwidth to stream or download high-quality video? Will they have the opportunity to provide you with feedback about their experience?

Chapter 10: Video Messaging

A few statistics for the cynics who question whether video should be included in the strategic message creation discussion: 

  • According to Entrepreneur, 80 percent of online content will be video by 2019. 
  • Four times as many customers would rather watch a video about a product than read about it. And one in four consumers lost interest in a company if it didn’t have video says Animoto
  • A Hubspot study shows that on mobile alone in an average week, YouTube reaches more 18+ year-olds during prime time TV hours than any cable TV network. 
  • YouTube has over a billion users, almost one-third of all people on the Internet. 
Check out this infographic if you’re still not convinced:

Video Marketing Cheat Sheet