Business-to-Business Marketing Models

Read this chapter to understand Porter's Model in operation. Think about a business you regularly visit, such as a grocery store or online store. Try to briefly describe the rivalries, threat of substitutes, buyer power, barriers to entry, and supplier power for the business you chose.

Other Strategic Models

There are many other strategic models used by companies to help them formulate their overall business and marketing strategies. Three of best known models are the Boston Consulting Group (BCG) Matrix, the McKinsey Matrix, and Larry Downe three forces. Each of these models is described below.