Introduction to Electronic Commerce
Online business has many names; e-Commerce, e-business, online shopping and others involving the use of the internet or a modern telephone or smart phone to place transactions for desired products and services. As you read, think about the power a successful online firm has over his store-based counterpart. What is online business? What is the role of the Internet and other communications media in providing an organization's e-business presence? What are some similarities and some differences between e-business and brick and mortar commerce? How can they complement each other? Are the days of brick-and-mortar stores coming to an end?
Key themes addressed
Chapter Nine: Postmodernism
The final chapter concentrates on societal changes that are encouraged by electronic commerce (and other
related trends). Through the metaphors of modernism and postmodernism, we show how electronic commerce
influences:
- perceptions of reality;
- notions of time and space;
- values;
- attitudes toward organizations.
Chapter Nine is future oriented and discusses electronic commerce as a revolutionary force that has the potential to transform society and transform consumers' perceptions of business practice.