Introduction to Competitive Advantage in Information Systems

As you read, think about how using, protecting, and managing information and data could support an organization's competitive advantage. Conversely, failure to protect data, particularly personal information, could reduce or destroy any competitive advantage within a business. How does understanding customer information and data support current operations? How might it impact future operations?

Data Asset in Action: Technology and the Rise of Wal-Mart


  1. List the functions performed by Retail Link. What is its benefit to Wal-Mart?
  2. Which supplier metrics does Retail Link gather and report? How is this valuable to Wal-Mart and suppliers?
  3. Name the technology does Wal-Mart require partners to use to track and coordinate inventory. Do you know of other uses for this technology?
  4. What steps has Wal-Mart taken to protect its data from competitors?
  5. List the criticisms leveled at Wal-Mart. Do you think these critiques are valid or not? What can Wal-Mart do to counteract this criticism? Should it take these steps? Why or why not?