Business Writing in Action
These sections emphasize how your written business communication represents you and your company. It should be clear, concise, and professional. These sections also discuss the importance of netiquette in the workplace; common examples include memos, business letters, business proposals, reports, resumes, and sales messages. After you read, try the exercises at the end of each section.
Report
Learning Objectives
- Discuss the main parts of a report.
- Understand the different types of reports.
- Write a basic report.
What Is a Report?
Reports are documents designed to record and convey information to the reader. Reports are part of any business or organization; from credit reports to police reports, they serve to document specific information for specific audiences, goals, or functions. The type of report is often identified by its primary purpose or function, as in an accident report, a laboratory report, a sales report, or even a book report. Reports are often analytical, or involve the rational analysis of information. Sometimes they simply "report the facts" with no analysis at all, but still need to communicate the information in a clear and concise format. Other reports summarize past events, present current data, and forecast future trends. While a report may have conclusions, propositions, or even a call to action, the demonstration of the analysis is the primary function. A sales report, for example, is not designed to make an individual sale. It is, however, supposed to report sales to date, and may forecast future sales based on previous trends. This chapter is designed to introduce you to the basics of report writing.
Types of Reports
Reports
come in all sizes, but are typically longer than a page and somewhat
shorter than a book. The type of report depends on its function. The
function of the report is its essential purpose, often indicated in the
thesis or purpose statement. The function will also influence the types
of visual content or visual aids, representing words, numbers, and their
relationships to the central purpose in graphic, representational ways
that are easy for the reader to understand. The function may also
contribute to parameters like report length (page or word count) or word
choice and readability. "Focusing on the content of your longer
business documents is not only natural but necessary because doing so
helps ensure complete, correct information".
Reports
vary by function, and they also vary by style and tradition. Within
your organization, there may be employer-specific expectations that need
to be addressed to meet audience expectations. This chapter discusses
reports in general terms, focusing on common elements and points of
distinction, but reference to similar documents where you work or
additional examination of specific sample reports may serve you well as
you prepare your own report.
Informational or Analytical Report?
There
are two main categories for reports, regardless of their specific
function or type. An informational report informs or instructs and
presents details of events, activities, individuals, or conditions
without analysis. An example of this type of "just the facts" report is a
police accident report. The report will note the time, date, place,
contributing factors like weather, and identification information for
the drivers involved in an automobile accident. It does not establish
fault or include judgmental statements. You should not see "Driver was
falling down drunk" in a police accident report. Instead, you would see
"Driver failed sobriety tests and breathalyzer test and was transported
to the station for a blood sample". The police officer is not a trained
medical doctor and is therefore not licensed to make definitive
diagnoses, but can collect and present relevant information that may
contribute to that diagnosis.
The
second type of report is called an analytical report. An analytical
report presents information with a comprehensive analysis to solve
problems, demonstrate relationships, or make recommendations. An example
of this report may be a field report by a Center for Disease Control
(CDC) physician from the site of an outbreak of the H1N1 virus, noting
symptoms, disease progression, steps taken to arrest the spread of the
disease, and to make recommendations on the treatment and quarantine of
subjects.
Table
9.3 "Types of Reports and Their Functions" includes common reports
that, depending on the audience needs, may be informational or
analytical.
Table 9.3 Types of Reports and Their Functions
Type | Function |
---|---|
1. Laboratory Report | Communicate the procedures and results of laboratory activities |
2. Research Report | Study problems scientifically by developing hypotheses, collecting data, analyzing data, and indicating findings or conclusions |
3. Field Study Report | Describe one-time events, such as trips, conferences, seminars, as well as reports from branch offices, industrial and manufacturing plants |
4. Progress Report | Monitor and control production, sales, shipping, service, or related business process |
5. Technical Report | Communication process and product from a technical perspective |
6. Financial Report | Communication status and trends from a finance perspective |
7. Case Study | Represent, analyze, and present lessons learned from a specific case or example |
8. Needs Assessment Report | Assess the need for a service or product |
9. Comparative Advantage Report | Discuss competing products or services with an analysis of relative advantages and disadvantages |
10. Feasibility Study | Analyze problems and predict whether current solutions or alternatives will be practical, advisable, or produced the desired outcome(s) |
11. Instruction Manuals | Communicate step-by-step instructions on the use of a product or service |
12. Compliance Report | Document and indicate the extent to which a product or service is within established compliance parameters or standards |
13. Cost-Benefit Analysis Report | Communicate costs and benefits of products or services. |
14. Decision Report | Make recommendations to management and become tools to solve problems and make decisions |
15. Benchmark Report | Establish criteria and evaluate alternatives by measuring against the establish benchmark criteria |
16. Examination Report | Report or record data obtained from an examination of an item or conditions, including accidents and natural disasters |
17. Physical Description report | Describe the physical characteristics of a machine, a device, or object |
18. Literature Review | Present summaries of the information available on a given subject |
How Are Reports Organized?
Reports vary by size, format, and function. You need to be flexible and adjust to the needs of the audience while respecting customs and guidelines. Reports are typically organized around six key elements:- Whom the report is about and/or prepared for
- What was done, what problems were addressed, and the results, including conclusions and/or recommendations
- Where the subject studied occurred
- When the subject studied occurred
- Why the report was written (function), including under what authority, for what reason, or by whose request
- How the subject operated, functioned, or was used
Page | Element | Function | Example |
---|---|---|---|
1. Cover | Title and image | Like the cover of a book, sometimes a picture, image, or logo is featured to introduce the topic to the reader. | |
2. Title Fly | Title only | This page is optional. | Feasibility Study of Oil Recovery from the X Tarpit Sands Location |
3. Title Page | Label, report, features title, author, affiliation, date, and sometimes for whom the report was prepared | Feasibility Study of Oil Recovery from the X Tarpit Sands Location Peak Oilman, X Energy Corporation Prepared for X | |
4. Table of Contents | A list of the main parts of the report and their respective page numbers |
|
|
5. Abstract |
|
This report presents the current status of the X tarpit sands, the study of oil recoverability, and the findings of the study with specific recommendations. | |
6. Introduction | Introduces the topic of the report | Oil sands recovery processes include ways to extract and separate the bitumen from the clay, sand, and water that make up the tar sands. This study analyzes the feasibility of extraction and separation, including a comprehensive cost/benefits analysis, with specific recommendations. | |
7. Body | Key elements of body include:
|
|
|
8. Conclusion | Concise presentation of findings | This portion clearly indicates the main results and their relation to recommended action or outcome. | |
9. References | Bibliography or Works Cited | This part contains a list of citations. | |
10. Appendix | Related supporting materials | This may include maps, analysis of soil samples, and field reports. |
Here is a checklist for ensuring that a report fulfills its goals.
- Report considers the audience's needs
- Format follows function of report
- Format reflects institutional norms and expectations
- Information is accurate, complete, and documented
- Information is easy to read
- Terms are clearly defined
- Figures, tables, and art support written content
- Figures, tables, and art are clear and correctly labeled
- Figures, tables, and art are easily understood without text support
- Words are easy to read (font, arrangement, organization)
- Results are clear and concise
- Recommendations are reasonable and well-supported
- Report represents your best effort
- Report speaks for itself without your clarification or explanation
Key Takeaway
Exercises
- Find an annual report for a business you would like to learn more about. Review it with the previous reading in mind and provide examples. Share and compare with classmates.
- Write a report on a trend in business that you've observed, and highlight at least the main finding. For example, from the rising cost of textbooks to the Unnamed Publisher approach to course content, textbooks are a significant issue for students. Draw from your experience as you bring together sources of information to illustrate a trend. Share and compare with classmates.