BUS210: Business Communication

Falling under the socio-cultural tradition, identity-management theory explains the establishment, development, and maintenance of identities within relationships, as well as changes to identities within relationships.

Establishing identities

People establish their identities (or faces), and their partners, through a process referred to as "facework". Everyone has a desired identity which they are constantly working towards establishing. This desired identity can be both threatened and supported by attempts to negotiate a relational identity (the identity one shares with one's partner). Thus, a person's desired identity is directly influenced by their relationships, and their relational identity by their desired individual identity.

Cultural influence

Identity management pays significant attention to intercultural relationships and how they affect the relational and individual identities of those involved, especially the different ways in which partners of different cultures negotiate with each other in an effort to satisfy desires for adequate autonomous identities and relational identities. Tensions within intercultural relationships can include stereotyping, or "identity freezing", and "nonsupport".

Relational stages of identity management

Identity management is an ongoing process that Imahori and Cupach define as having three relational stages. The trial stage occurs at the beginning of an intercultural relationship when partners are beginning to explore their cultural differences. During this stage, each partner is attempting to determine what cultural identities they want in the relationship. At the trial stage, cultural differences are significant barriers to the relationship and it is critical for partners to avoid identity freezing and nonsupport. During this stage, individuals are more willing to risk face threats to establish a balance necessary for the relationship. The enmeshment stage occurs when a relational identity emerges with established common cultural features. During this stage, the couple becomes more comfortable with their collective identity and the relationship in general. In the renegotiation stage, couples work through identity issues and draw on their past relational history while doing so. A strong relational identity has been established by this stage and couples have mastered dealing with cultural differences. It is at this stage that cultural differences become part of the relationship rather than a tension within it.