Essential Terms

This means using only the words necessary to accurately convey an idea.

This model explains how people process persuasive messages through two distinct pathways: the central route and the peripheral route.

This is a structured approach to evaluating the ethical content of messages using three levels: intent, means, and ends.

This speech is given in honor of someone who has passed away.

Informative speeches that are about occurrences, whether historical, current, or future.

These are specific instances or cases used to illustrate a general claim or make it more concrete.

This mode of delivery involves the careful planning and rehearsal of a speech, but the delivery is done using only brief notes or an outline.

This is the speaker's ability to maintain visual contact with the audience.