Unit 3 Learning Outcomes

Upon successful completion of this unit, you will be able to:

  • Quantify and qualify characteristics of his or her domestic and/or global target audience.
  • Formulate messages that will connect with the demographics and particular mindsets of his or her audience.
  • Research and analyze key issues to be addressed within a public relations campaign.
  • Identify stakeholders involved with and impacted by public relations efforts.
Last modified: Thursday, August 25, 2016, 8:35 AM