All competitive advantages require revision and refinement as the business grows and markets change. However, a technology-based competitive advantage, such as e-commerce, may require constant adjustments in order to remain an integral part of a business growth strategy. This video discussing specific strategies that Australian companies can adapt to grow their business in China. The strategies suggested include leveraging social media and establishing partnerships with Chinese business. What are some additional strategies suggested in the video? How could each of these strategies provide a competitive advantage?
Source: Australian Trade and Investment Commission
This work is licensed under a Creative Commons Attribution 3.0 License.