Keith Robertory's "Risk and Communication Crisis Basics"

Watch this video about the fundamentals of risk communication, produced by the disaster response emergency communications manager for the American Red Cross. He discusses how the public has the ability to respond through social media, no matter what type of media you are using to communicate. This kind of feedback connects crisis communication to negative news issues you encountered in the previous subunit. Remember that context of crisis communication introduces special requirements and limitations for a business communicator, which Robertory also discusses.

Last modified: Friday, October 11, 2019, 2:33 PM