The Categories of Communication

This video describes the categories of communication as parts of a pyramid-shaped structure of communication science. Why is it important to appreciate communication science? This video shows that "institutional communication", which is another way of describing business communication, is near the top of the pyramid. Why is institutional communication at a higher level than group communication, but lower than societal communication?

Source: University of Amsterdam
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Last modified: Wednesday, November 17, 2021, 12:24 PM