BUS210: Business Communication

This video reinforces the importance of understanding communication, covering the subject in greater depth than previous videos. Both the lecturer's comments and the slideshow are dense with information, so be sure to take notes. Pay attention to the slide that diagrams a model of communication that is slightly different from the Shannon and Weaver model. Many models exist to explain the communication process, although most are very similar, and nearly all of them include at least some of the components in Shannon and Weaver's model.