Building Brand Love
Completion requirements
Watch this video about brand loyalty from 2:27 to 21:49. The benefits of brand loyalty are emphasized with examples of specific brands. The results of a recent study are discussed, including the impact of the pandemic on brand loyalty. First-party data (information companies collect directly from consumers and own) is critical for building a brand. Can you explain how Starbucks has built brand loyalty?
Source: Matt Britton, https://www.youtube.com/watch?v=dVWr0dcqD1c
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Tuesday, 11 October 2022, 5:18 PM