Building Brand Love

Watch this video about brand loyalty from 2:27 to 21:49. The benefits of brand loyalty are emphasized with examples of specific brands. The results of a recent study are discussed, including the impact of the pandemic on brand loyalty. First-party data (information companies collect directly from consumers and own) is critical for building a brand. Can you explain how Starbucks has built brand loyalty?


Source: Matt Britton, https://www.youtube.com/watch?v=dVWr0dcqD1c
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Tuesday, October 11, 2022, 5:18 PM