Brand Positioning

Watch this video about brand positioning from 6:47 to 15:07. Then, watch from 19:36 to 42:05 for information about the impact of brands, brand architecture, and best practices for brand positioning with examples. What is a brand you feel connected to personally? Why? How has that brand met or exceeded your expectations?


Source: Scott Kabat and Harlan Kennedy, https://www.youtube.com/watch?v=b1weU7OMQ-E
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Tuesday, October 11, 2022, 6:13 PM