International Marketing
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This video lecture discusses international channels of distribution. International distribution is more complex than domestic distribution, as it crosses international boundaries and includes cultural, legal, political and language differences.
Source: Chris Cunningham, https://www.youtube.com/watch?v=k0TjAjH1sPg
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Monday, 9 May 2022, 7:09 PM