External Environment

In Unit 2, we discussed the external environment and the environmental scanning process. This video lecture reviews the external environment, which must be done before writing the marketing plan.

Source: Jim Hazy, https://www.youtube.com/watch?v=OPb0NvGeS9M
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Thursday, July 14, 2022, 1:19 PM