External Environment
Completion requirements
In Unit 2, we discussed the external environment and the environmental scanning process. This video lecture reviews the external environment, which must be done before writing the marketing plan.
Source: Jim Hazy, https://www.youtube.com/watch?v=OPb0NvGeS9M
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Thursday, 14 July 2022, 1:19 PM