BUS603: Managing People

Watch this video for a review of the bases of power. In the previous section, we considered some of the most common bases when looking at Steve Jobs. However, there are more bases of power, such as reward power, coercive power, referent power (personal power), legitimate power, expert power, information power, affiliation power, group power, technological power, bureaucratic power, philosophical power (such as the Pope or the Dalai Lama). Leaders use various methods to influence people to achieve the organization's goals and need different tools in their toolbox. The leader can use compliance, coercion, exchange, commitment, or relational tactics. The speaker offers examples of when each tactic is appropriate.