Course Syllabus

Welcome to BUS210: Corporate Communication.  General information about this course and its requirements can be found below.

Course Designer: Dr. P. Wynn Norman

Course Description: Examination of effective communication skills as a prerequisite for succeeding in business, with particular attention to communication tools and activities that connect people within and beyond the organization. 

Getting Started

After familiarizing yourself with the following course syllabus, log in or sign up and click the “Enroll me in this course” button near the top of the page. Once enrolled, navigate to Unit 1 of the course to read the Unit Introduction and Unit 1 Learning Outcomes. Links and instructions for all unit specific course resources will follow the introductory materials.

Earning College Credit

This course provides students the opportunity to earn actual college credit. It has been reviewed and recommended for 3 credit hours by The National College Credit Recommendation Service (NCCRS) and The ACE Alternative Credit ProjectTM. While credit is not guaranteed at all schools, we have partnered with a number of schools who have expressed their willingness to accept transfer of credits earned through Saylor. You can read more about our Saylor Direct Credit program here.

Evaluation and Minimum Passing Scores

In order to pass this course, you will need to earn a 70% or higher on the final exam. Your score on the exam will be tabulated as soon as you complete it. If you do not pass the exam on your first attempt, you may take it again as many times as needed, following a 7-day waiting period between each attempt. 

You will only receive an official grade on your final exam. However, in order to adequately prepare for this exam, we recommend that you work through the materials in each unit. Throughout the course you may find practice quizzes or other assignments that will help you master material and gauge your learning. Scores on these assignments are informational only and do not contribute to your overall course grade. 

If you are seeking to earn college credit, you must take and pass the Saylor Direct Credit final exam. That exam will be password protected and require the presence of a proctor.

Technical Requirements

This course is delivered fully online. You will be required to have access to a computer or web-capable mobile device and have consistent access to the internet to either view or download the necessary course resources and to attempt any auto-graded course assessments and the final exam.

To access the full course including assessments and the final exam, you will need to be logged into your Saylor Academy account and enrolled in the course. If you do not already have an account, you may create one, free of charge, here. Although you can access some course resources without being logged into your account, it’s advised that you log in to maximize your course experience. For example, some of the accessibility and progress tracking features are only available when you are logged in.  

If you plan to attempt the optional credit recommended final exam that accompanies this course, then you will also need access to a webcam enabled computer. A webcam is needed so that our remote proctoring service can verify your identity, which will allow Saylor Academy to issue an official transcript to schools on your behalf. Full details about remote proctoring for credit recommended exams can be found here.

For additional technical guidance check out Saylor’s tech-FAQ and the Moodle LMS tutorial.


There is no cost to access and enroll in this course. All required course resources linked throughout the course, including textbooks, videos, webpages, activities, etc are accessible for no charge. This course also contains a free final exam and course completion certificate.

This courses does contain an optional final exam that will provide students an opportunity to earn college credit. Access to the exam itself is free, though it does require the use of a proctoring service for identity verification purposes. The cost for proctoring is $25 per session.

Time Commitment

While learning styles can vary considerably and any particular student will take more or less time to learn or read, we estimate that the "average" student will take 119 hours to complete this course. Each overall unit, resource, and activity within the course is similarly tagged with an estimated time advisory. We recommend that you work through the course at a pace that is comfortable for you and allows you to make regular (daily, or at least weekly) progress. It's a good idea to also schedule your study time in advance and try as best as you can to stick to that schedule.

It may be useful to take a look at these time advisories, to determine how much time you have over the next few weeks to complete each unit, and then to set goals for yourself. Perhaps you can sit down with your calendar and decide to complete Subunit 1.1 through 1.3 (a total of 4 hours) on Monday; Subunit 1.4 and 2.1 (a total of 3.75 hours) on Tuesday; Subunit 2.2 through 2.4 (3.5 hours) on Wednesday; the remainder of Unit 2 ( a total of 4 hours) on Thursday; etc.


Learning new material can be challenging, so below we've compiled a few suggested study strategies to help you succeed. 

Take notes on the various terms, practices, and theories as you read. This can help you differentiate and contextualize concepts and later provide you with a refresher as you study.

As you progress through the materials, take time to test yourself on what you have retained and how well you understand the concepts. The process of reflection is important for creating a memory of the materials you learn; it will increase the probability that you ultimately retain the information.

Although you may work through this course completely independently, you may find it helpful to connect with other Saylor students through the discussion forums or study groups. You may access the discussion forums at

Writing is an essential business skill because it not only enables you to communicate effectively, but the quality of your writing is also seen as a stand-in for the quality of your product or service: It contributes to your business' image.  If you are uncertain about the quality of your writing, you might want to participate in OpenStudy, a free study group website in which individuals voluntarily provide feedback in response to users' questions about writing.  Yahoo Answers' "Homework Help” category, or its "Marketing & Advertising,” "Small Business” and "Business and Finance” categories, may also enable you to get feedback on your writing.

Pay special attention to Unit 1, as it will lay the groundwork for understanding the more advanced, explanatory material presented in the latter units.

Learning Outcomes

Upon successful completion of this course, you will be able to:

  • explain why effective communication is important in a corporate environment;
  • apply theories and observations of verbal communication to real-world communication challenges;
  • use information about perceptions to analyze themselves and also the audiences to which businesses distribute messages;
  • critique common formats of written business communication by recognizing standard and nonstandard elements in examples of each format;
  • create business presentations that use verbal and nonverbal communication techniques effectively;
  • recognize the importance of intrapersonal and interpersonal communication in business environments;
  • recognize the impact of cultural differences on effective communication and understand the steps to becoming acculturated for international assignments;
  • prepare a crisis communication plan and know how to give and receive negative news; and
  • use an understanding of groups, teams, and leadership to explain how to solve problems and run productive meetings.

Throughout this course, you'll also see related learning outcomes identified in each unit. You can use the learning outcomes to help organize your learning and gauge your progress.

Suggested Prerequisites
In order to take this course, you should:

Last modified: Wednesday, September 6, 2017, 2:57 PM