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Course Syllabus

BUS503: Foundations of Entrepreneurship

COURSE INTRODUCTION

Course Syllabus

Unit 1: Elements of Entrepreneurship

1.1: The History of Small Business and Entrepreneurship

1.2: Types of Entrepreneurship

1.3: Characteristics of a Successful Entrepreneur

1.4: Business Considerations

1.5: Business Ethics

Unit 1 Assessment

Unit 2: Building the Right Team

2.1: The Management Team

2.2: Board of Advisors

2.3: Hiring A-Players

2.4: Recruitment, Selection, and Staff Development

2.5: Team-Building and Group Dynamics

2.6: Conflict Resolution

Unit 2 Assessment

Unit 3: The Business Plan

3.1: Business Planning

3.2: How to Write a Great Business Plan

3.3: The Outline for a Business Plan

3.4: Sections of a Business Plan

3.5: The Franchise Route

Unit 3 Assessment

Unit 4: Marketing Strategy

4.1: What Is Marketing and Market Research

4.2: Market Research

4.3: Target Market and Segmentation

4.4: Competition

4.5: Pricing

4.6: Promotion

4.7: Distribution

4.8: Niche Marketing

4.9: The Marketing Plan

Unit 4 Assessment

Unit 5: Financing the New Venture

5.1: Financing Fundamentals

5.2: Sources of Financing

5.3: Funding Types

5.4: Managing Growth

5.5: Exit Strategy

Unit 5 Assessment

Study Guide

Certificate Final Exam

Course Feedback Survey

Quizzes