Quizzes

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Course Syllabus

BUS612: Data-Driven Communications

Course Introduction

Course Syllabus

Unit 1: Defining the Business Objective and Sourcing Data

1.1: Data Analysis Processes

1.2: Data Analysis Business Objectives

1.3: Data Collection and Gathering Best Practices

Unit 1 Study Resources

Unit 1 Assessment

Unit 2: Data Analysis

2.1: Data Analysis Methods and Models

2.2: Synthesizing Data Findings

Unit 2 Study Resources

Unit 2 Assessment

Unit 3: Visualization Principles and Processes

3.1: Visualization Concepts and Definitions

3.2: Interactive Visualizations and Dashboards

3.3: Challenges in Visualization

Unit 3 Study Resources

Unit 3 Assessment

Unit 4: Visualization Tools and Techniques

4.1: Number Representation

4.2: Formatting and Organizing Data

4.3: Selecting Visual Representations

4.4: Representing Data Values

4.5: Coordinating Data Positions and Scales

Unit 4 Study Resources

Unit 4 Assessment

Unit 5: Evaluating Data Visualizations

5.1: Develop the Data Story

5.2: Develop Presentation Message

5.3: Map and Align Visual Communications

5.4: Validate the Narrative Flow

Unit 5 Study Resources

Unit 5 Assessment

Unit 6: Storytelling with Data

6.1: Graphic Design for Data

6.2: Data Encoding and Annotation

6.3 The Visual Side of Storytelling

6.4: Principles of Effective Dashboards

Unit 6 Study Resources

Unit 6 Assessment

Study Guide

Course Feedback Survey

Certificate Final Exam

Quizzes