ENGL210: Quickstart Guide to Social Media for Business | Saylor Academy

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COURSE INTRODUCTION

Course Syllabus

Unit 1: Audience Analysis

1.1: Audience Analysis

Getting to Know Your Audience

Audience

Audience and Context

Writing Activity: The Audience-Writer Relationship

1.1.1: Who are They and What do They Know?

Audience Analysis

1.1.2: What do They Need to Know or Do?

Writing Tips: Know Your Audience

1.2: How does Audience Impact Delivery?

What to Think about When Writing for a Particular Audience

Audience Adaptation

Translating Technical Discussions

Writing Assignment: The Audience for an Email

1.2.1: Word Choice

Word Choice

1.2.2: Formatting

Principles of Design

1.2.3: Purpose

Purpose

Writing Activity: Workplace Communications

Unit 1 Assessment

Unit 1 Writing Self-Assessment: Activity 1

Unit 1 Writing Self-Assessment: Activity 2

Unit 1 Writing Self-Assessment: Activity 3

Unit 2: Internal Communication: Writing Memos and Emails

2.1.1: Purpose

Memorandums and Letters

Memorandums and Business Letters

Writing Activity: Memos

2.1.2: Format and Delivery

Creating a Block-Style Business Memo

Memorandum Assessment

Writing Activity: Memos II

2.1.3: Subject Lines

Memo Tutorial and Sample Memos

Writing Activity: Subject Lines

2.1.4: Paragraphs, White Space, and Bullets

Writing Activity: Being Reader-Friendly

Writing Activity: Analyzing a Memo

2.2.1: Purpose

Text, E-mail, and Netiquette

Effective E-mail Communication

E-mail Assessment

Writing Activity: Analyzing a Memo

Writing Activity: Questions To Ask Yourself Before Sending an Email Message

2.2.2: Best Practices for Emails

Text, E-mail, and Netiquette

Writing Activity: Effective Emails

2.3: Ethics of Electronic Communication

Think Your Email's Private? Think Again

Writing Activity: Ethics of Electronic Communication

2.3.1: CC and BCC

Primary, Secondary, and Hidden Audiences

Email Blind Carbon Copy

2.3.2: Confidentiality

Ethics, Plagiarism, and Reliable Sources

2.3.3: Legal Requirements for Record Keeping

Electronic Recordkeeping

Basic Requirements of an Electronic Recordkeeping System at EPA

Writing Activity: Electronic Recordkeeping

Unit 2 Assessment

Unit 2 Writing Self-Assessment: Activity 1

Unit 2 Writing Self-Assessment: Activity 2

Unit 2 Writing Self-Assessment: Activity 3

Unit 3: External Communication: Formal Letters

3.1: Overview of Formal Letter Writing

Business Letters

Writing Activity: Business Letters

3.2: Business Letter Format

Creating a Block Style Business Letter

Write a Nice Professional Letter

Memorandums and Letters

Writing Effective Letters

3.3.1: Application Letters

Job Application Letters

3.3.2: Inquiry Letters