Gender Differences in the Endowment Effect: Women Pay Less, but Won't Accept Less

The endowment effect explains that people are willing to pay less for something than the amount they require to sell the same item if they own it. The stronger the link between the self and the item, the more one would be willing to pay or require to sell an item. Do you agree? Why or why not? This article focuses on women's willingness to accept risk (WTA) and willingness to pay (WTP). Read the introduction, section 1.1, and section 5. The researchers test a popular theory that women are more risk-averse than men.