BUS305: Marketing Research and Market Intelligence | Saylor Academy

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This chapter will introduce you to the marketing research process. This chapter may take you a number of hours to read, so do not feel like you have to finish it all in one sitting!

Click on Marketing Research and Market Intelligence to open the resource.

Course Introduction

Course Syllabus

Course Textbooks

Unit 1: Elements of Entrepreneurship

1.1: The History of Small Business and Entrepreneurship

What is Entrepreneurship?

The Definition of Entrepreneurship

Entrepreneur Assessment Survey

1.1.1: Small Business Development in America

Small Business in US History

1.1.2 Microeconomics and Entrepreneurship

The Drive of an Entrepreneur

1.1.3: Economists

Introduction to Entrepreneurship

1.1.4: Types of Entrepreneurs

Entrepreneurship Is...

1.1.4.1: Entrepreneurs vs. Intrapreneurs

Entrepreneurs vs. Intrapreneurs

1.1.4.2: Small Business vs. High-Growth Enterprises

Entrepreneurial Thought Leaders Seminar

1.2: The Planning Process

Creating a Business Plan

1.2.1: Characteristics of a Successful Entrepreneur

What Makes Someone an Entrepreneur?

Why Become an Entrepreneur?

Principles of Entrepreneurship

1.2.2: Phases of the Entrepreneurial Process

Nine Key Frameworks for Entrepreneurship

An Entrepreneurial Model

1.2.3: Business Evaluation Checklist

Due Diligence

1.2.4.1: Legal Forms of Business

What Legal Entity is Right for Your Business?

1.2.4.2: Intellectual Property Rights

Did You Say "Intellectual Property"? It's a Seductive Mirage

1.2.5: Business Ethics

Business Ethics in a Nutshell

1.2.6: Entrepreneurship Myths

Entrepreneurship Myths

Unit 1 Assessment

Unit 1 Assessment

Unit 2: Building the Right Team

2.1: The Management Team

Building a Team

2.1.1: Managers vs. Leaders

Who Are Managers?

Leadership, Entrepreneurship, and Strategy

2.1.2: Leadership Styles

Leading People and Organizations

2.1.3: Emotional Intelligence

Emotions at Work

2.1.4: Succession Planning

Designing a High-Performance Work System

2.2: Board of Advisors

Making the Team Work: Executives, Board, and Partners

2.3: Hiring A-Players

Hiring Your First Employee

Small Business Hiring Tips

2.3.1: Recruitment and Selection

Recruiting Workers

2.3.2: Staff Development

Selecting and Managing Your Team: Employee Training

2.3.3: Team Building and Group Dynamics

Managing Groups and Teams

Team-Building

2.3.4: Conflict Resolution

Conflict and Negotiations

Unit 2 Assessment

Unit 2 Assessment

Unit 3: The Business Plan

3.1: Business Planning

Developing a Business Plan

3.1.1: How to Write a Great Business Plan

How to Write a Business Plan

3.1.2: The Do's and Don'ts of the Writing Process

Ten Dos and Don'ts of Writing a Business Plan

3.2: The Outline for a Business Plan

Small Business Plan Outline

Operations

Business Plan Template