BUS305: Market Segmenting, Targeting, and Positioning | Saylor Academy

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Read this chapter, which discusses market segment components, how to approach different market segments, and how products are positioned to reach their target markets.

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Course Introduction

Course Syllabus

Course Textbooks

Unit 1: Elements of Entrepreneurship

1.1: The History of Small Business and Entrepreneurship

What is Entrepreneurship?

The Definition of Entrepreneurship

Entrepreneur Assessment Survey

1.1.1: Small Business Development in America

Small Business in US History

1.1.2 Microeconomics and Entrepreneurship

The Drive of an Entrepreneur

1.1.3: Economists

Introduction to Entrepreneurship

1.1.4: Types of Entrepreneurs

Entrepreneurship Is...

1.1.4.1: Entrepreneurs vs. Intrapreneurs

Entrepreneurs vs. Intrapreneurs

1.1.4.2: Small Business vs. High-Growth Enterprises

Entrepreneurial Thought Leaders Seminar

1.2: The Planning Process

Creating a Business Plan

1.2.1: Characteristics of a Successful Entrepreneur

What Makes Someone an Entrepreneur?

Why Become an Entrepreneur?

Principles of Entrepreneurship

1.2.2: Phases of the Entrepreneurial Process

Nine Key Frameworks for Entrepreneurship

An Entrepreneurial Model

1.2.3: Business Evaluation Checklist

Due Diligence

1.2.4.1: Legal Forms of Business

What Legal Entity is Right for Your Business?

1.2.4.2: Intellectual Property Rights

Did You Say "Intellectual Property"? It's a Seductive Mirage

1.2.5: Business Ethics

Business Ethics in a Nutshell

1.2.6: Entrepreneurship Myths

Entrepreneurship Myths

Unit 1 Assessment

Unit 1 Assessment

Unit 2: Building the Right Team

2.1: The Management Team

Building a Team

2.1.1: Managers vs. Leaders

Who Are Managers?

Leadership, Entrepreneurship, and Strategy

2.1.2: Leadership Styles

Leading People and Organizations

2.1.3: Emotional Intelligence

Emotions at Work

2.1.4: Succession Planning

Designing a High-Performance Work System

2.2: Board of Advisors

Making the Team Work: Executives, Board, and Partners

2.3: Hiring A-Players

Hiring Your First Employee

Small Business Hiring Tips

2.3.1: Recruitment and Selection

Recruiting Workers

2.3.2: Staff Development

Selecting and Managing Your Team: Employee Training

2.3.3: Team Building and Group Dynamics

Managing Groups and Teams

Team-Building

2.3.4: Conflict Resolution

Conflict and Negotiations

Unit 2 Assessment

Unit 2 Assessment

Unit 3: The Business Plan

3.1: Business Planning

Developing a Business Plan

3.1.1: How to Write a Great Business Plan

How to Write a Business Plan

3.1.2: The Do's and Don'ts of the Writing Process

Ten Dos and Don'ts of Writing a Business Plan

3.2: The Outline for a Business Plan

Small Business Plan Outline

Operations

Business Plan Template