Unit 2 Discussion

After you review the unit materials, please post and respond to the following topics on the course discussion board. Feel free to start your own related posts, and respond to other students' postings as well.

  1. What seems to be the most important aspects of preparing a public relations plan?
  2. Which marketing concepts may especially apply to effective public relations campaigns?
  3. If you are undertaking your own public relations campaign currently or in the future, please share any aspects of your planning process.