Unit 2 Discussion

After you review the unit, post and respond to these topics on the discussion forum. Feel free to start your own related posts, and respond to other students' posts as well.

  1. What seems to be the most important aspects of preparing a public relations plan?
  2. Which marketing concepts may especially apply to effective public relations campaigns?
  3. If you are undertaking your own public relations campaign currently or in the future, share some aspects of your planning process.