Mastering Public Relations: "Chapter 7: Identifying and Prioritizing Stakeholders and Publics”

Read Chapter 7 from the text, Mastering Public Relations, for descriptions of the steps in identifying the publics with which you will want to build beneficial relationships. Pay attention to the definitions of stakeholders and publics, their linkages to an organization, the ways publics may behave, and the useful public relations case study of how a company sought to build its corporate headquarters in a prestigious neighborhood.