Mastering Public Relations: "Chapter 5: Organizational Factors for Excellent Public Relations" and "Chapter 6: Public Relations and Organizational Effectiveness"

Read this chapter on organizational issues in public relations. Internal communications can be essential to an organization's success and avoiding conflicts and crises that may stem from inadequate contact with in-house stakeholders. Pay close attention to the Chapter 5 detail on organizational culture and structures as well as the Chapter 6 section on stakeholder management and building strategic constituencies.